Rhetoric on the Town: Flow

Pedigree Puppy Food Advertisement

rhetorical analysis:

The main purpose for this advertisement is to promote the sale of Pedigree dog food.  The advertisement is not specific about which Pedigree product they are trying to advertisement for, but the fact that there is a puppy on the top of the billboard most likely means they are trying to promote the sale of their puppy food line.  The main audience for this ad is obviously new dog owners or people who own dogs in general.  Another possible audience for the ad is possibly someone looking to buy a dog since the phrase “dogs rule” is located in the middle of the billboard.

design element analysis:

The main design element seen in the advertisement would have to be flow.  At first the viewer’s eyes are drawn to the puppy which seems to be ‘laying’ on top of the billboard.  The viewer then follows the puppy’s paw down to the middle where the phrase “dogs rule” is located.  At the end of the phrase the viewer then notices the bright yellow bag of dog food located down in the bottom right.  This advertisement seems to follow the natural flow of left to right.

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