Purpose: The purpose of this advertisement is actually for Kmart and shows some of the products that Kmart has to offer. In a way this advertisement can be for more than one product, but it is mainly for Kmart and that products that can be found in the store.
Audience: The audience for this advertisement would have to be a younger, outgoing going crowd and could be male or female. This conclusion is drawn because all of the people depicted in the advertisement are young and even two of them have brightly colored hair. Also the products depicted, Sunkist, Slim Jims, and Tide are most likely things you’d find in a house with younger or college aged people.
After viewing the advertisement: Once the viewer has seen the advertisement it may make them want to go to Kmart and buy all of the products depicted in hopes that they will be as outgoing as the people in the advertisement.
Design element: The design element seen most is repetition. Throughout the entire ad there is only the same basic colors, red, orange, and yellow with very few other colors mixed in. The ad also repeats the stacking of products, stacked soda boxes, washing machines, Tide boxes, and Slim Jims in the shopping cart. Repetition works for this ad because the products all have the same basic colors which makes the ad stand out.