Tag Archives: Emphasis

Rhetoric on the Town: Emphasis

 

An advertisement showing the Toyota 4Runner

 

 

 

 

 

 

The purpose of this image is to help boost the sales and get people interested in Toyota’s 4Runner.

Target audience would be people who enjoy the outdoors, there are some woods on the bottom of the advertisement, and the more obvious audience is people who enjoy fishing because of the boat being towed by the SUV and the picture of fish on the advertisement.  There is a ‘compass symbol’ on the left side and the background resembles that of a used map which may target people who like to camp or go off road.

  • Emphasizing the words “You in?” which can be taken in two different ways:
    • The words sort of wrap around the vehicle so Toyota could be implying if you could see yourself in the new 4Runner
    • The second way it can be seen is if you were interested in participating in the activity of fishing
  • The background of the advertisement looks worn which suggests that the 4Runner can be rugged
  • The color of the 4Runner really stands out on the ‘bland’ background
  • Larger boat emphasizing the towing capacity of the 4Runner